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What makes Talula special?

What makes Talula special?
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Talula Tween Wear clothing for girls is designed to scream “Have fun, wear me!” says our Founder, Ingrid Gordon.

Made in New Zealand, the Talula range also screams of personal attention to every detail to create something of premium quality. And there’s a deep commitment to supporting local industry.

Ingrid and Talula Designer Jayne Gower have been very clear from the outset that Talula was to be manufactured in New Zealand, reviving an industry of talented people that have been forgotten by mass production.

Talula garments are made by a small handpicked team of cutters and sewers based in Auckland, who have all been in the fashion trade for many years and have massive experience in boutique style processing.


Every item in the boutique collection is limited edition. Only five of each style are cut in any size.


Each item is made completely by one person. You’ll find the name of the machinist hand-written on the care label in the side seam of each garment.

Of course, Talula is designed exclusively for Tween girls. The fun is in the design details, lots of which evolved as a sample was created, adding extra spontaneity and creativity to the character of the brand. 

“Because we’re all about Tween girls, our items speak of sassy confidence, fun and ease of movement” says Jayne.

“Ingrid wants clothing designs that will flatter most shapes and sizes, but also accommodate changing shapes and last more than one season.

"This clothing has lots of clever features that make them expandable and easy-fit.

"Plus, most items in our collection can be layered for year-round wear too."

In selecting the fabrics, Ingrid and Jayne took a spontaneous approach - picking those that had instant appeal.


Extra care has been taken in wash-testing all the fabrics, so we know exactly how they will react to washing and what care instructions to include.

For Ingrid it’s very important that girls fall in love with Talula and love wearing the clothes.

“There’s a lot of thought in every design and a lot of care in every detail” she concludes. “Talula is a range of very special clothing, fit for a very special age group.”

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